The Two Leaks Every Service Business Has (And Why Fixing One Without the Other Changes Nothing)
Mike runs an HVAC company in central Florida. He spends $2,000 a month on Google Ads. He has been doing...
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Calm Intelligence Is Not a Feature. It’s a Discipline. Here’s What That Means in Practice
The philosophy was the easy part. The hard part is what you do at 2 PM on a Tuesday when...
What Nobody Tells You About Building Something Real
There is a version of the startup story that gets told a lot. Two founders, a big idea, some late...