what is the normal return on adspend per campaign?

The normal return on ad spend (ROAS) can vary significantly depending on the industry, campaign goals, and specific market conditions. Generally, a ROAS of 4:1, meaning $4 earned for every $1 spent on advertising, is often seen as a good benchmark. However, some high-margin businesses may aim for a higher ROAS, while others with lower margins might consider a lower target acceptable.

To get a more precise figure, it’s essential to look at industry-specific data and