Sure! My journey in Product Design and Development has been incredibly fulfilling. At Lokate Partners, I spearheaded the creation of a suite of interconnected SaaS products tailored for franchise businesses. This involved not just conceptualizing the platforms, such as JetRecruiter and LokateCRM, but also driving their design and development, ensuring they meet the specific needs of our users. Integrating AI-powered analytics was a game-changer, allowing us to enhance platform performance significantly. My approach has always been collaborative, working closely with cross-functional teams to ensure that we create solutions that genuinely add value. From my time at Collective Bias, where I was pivotal in building technological platforms, to my current role, I thrive on turning ideas into impactful products that empower businesses and make their operations smoother and more effective.